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Can we achieve a Score of 100 on Google Page Speed

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Today I’m going to walk you through what I learned with SEO optimizations: Not every site can achieve a perfect score and Google Page Speed ​​Insights isn’t the best benchmark for gauging a site’s speed, but it is always interesting to use it.

I will also tell you what I was doing to improve the performance of my site and present you with the score that you can reasonably achieve.

Why is site speed important?

Google conducted an experiment and found that they lose 20% of their traffic every 100ms when a page loads. In the same year, studies by Akamai and Gomez.com found that 47% of your visitors will abandon your site after 10 seconds or less.

Later, the numbers became more shocking.

Statistics compiled by hosting services show that:

Abandonment of a site is 40% if the load time is more than three seconds. (Eight seconds less in 2020 compared to 2009.)

Site speed also affects your bottom line as 51% of US shoppers say it’s the number one reason for cart abandonment.

An increase in site speed from eight to two seconds can increase your conversion rate by 74%.

This trend is also expected to continue in 2017 when much more traffic is expected than in previous years.

Mr. Maile Ohye , a developer at Google, noted in her video that the site’s performance should not exceed 2 seconds, but Google’s aim for half a second, or 500 milliseconds.

Mr. Ohye also talks about a study Microsoft and Google did in 2010 where they deliberately delayed a site’s load by 500ms, customer dissatisfaction rose 0.9%, and when load times went up. climbed to two seconds, dissatisfaction also rose 3.8%.

That may not sound like a lot, but the visitors were so angry, and Microsoft quickly pulled away from the experience.

What is Google PageSpeed ​​Insights

Google PageSpeed ​​Insights is a tool that you can use to assess your site’s performance with a score ranging from zero to 100 for both mobile and desktop versions.

It checks for points that your site could improve to perform better, which includes reducing the time it takes to load content and the time it takes for the whole page to load.

Creation of a WordPress test site

We will now implement an installation of WordPress with the most used plugins. Based on this, we will start to do performance testing and make some improvements.

Plugins installed:

  • Akismet
  • BuddyPress
  • Clone
  • Contact Form 7
  • CoursePress Pro
  • Disqus
  • Duplicate Poster
  • Hello Dolly
  • Hustle
  • MarketPress2
  • Pro Members
  • Multisite Privacy
  • Smartcrawl
  • Snapshot Pro
  • Builder
  • Tickera
  • Defender
  • Hummingbird
  • WP Meuch Pro
  • WPMU DEV Dashboard
  • YARPP

Most of these plugins are plugins offered by WPMUDEV.

The only two plugins that will not be activated are “Hummingbird” and “ WP Smush Pro ” since I was going to configure them later to optimize the test site. I also configured Defender, Tickera and set up a plugin to protect privacy on the multisite.

Please feel free to follow me and create your own test site of sorts that you can also judge the performance on your end.

Performance Test

Now that the test site is ready, I will test the site’s current performance in Google Page Speed. This way I could compare the performance.

I did this on my own and the results were 35/100 for mobile and 37/100 for desktop.

I also checked my test site with WP Checkup to see where I could make specific changes to improve site performance since Google PageSpeed ​​Insights does not offer these details. That way, I could take more effective action.

I specified the domain name in the text field and then clicked the free scan button.

I had an overall score of 68/100. It’s not bad considering that the test site was not very optimized, but the score was certainly high because I use the ” Defender ” plugin.

On the other hand, my score for performance was 37/100 and I got 67/100 for SEO.

google page speed test

 

Optimization Tasks

We will now offer you some operations that you can perform. You should keep in mind that there are several things you can do to improve your blog and this is just an illustration.

Image optimization

To get started, follow me from the start, enable the Humminbird and “ WP Smush Pro ” plugins, then go to Settings> WP Meuch to adjust some of the image options.

You can leave the first two options enabled and also enable image resizing, “Super-Smush my images“, Include original size images, and Convert PNG to JPEG options that will be done in a few clicks.

Then save your changes by clicking on the “ Update Settings ” button at the bottom of the page.

smush wordpress

Then save your changes by clicking on the “ Update Settings ” button at the bottom of the page.
Once done, go to ” Media> WP Smush “. Click on the “ Bulk Smush” button to start compressing.

So, sit back and relax for a few minutes while your images are compressed.

best compression plugin WordPress

Enable browsing cache, minification, and more

Now that your images are compressed and optimized, it’s time to optimize your entire site with Hummingbird. Go to ” Hummingbird> Dashboard ” in your dashboard and under ” Minification ” select the option ” Only Super Admins can minify”.

Also read: How to write an article that generates thousands of visitors.

Then click on the ” Start Caching My Website ” to activate the browser cache. Now that the browser cache is enabled, go back to ” Hummingbird> Dashboard” and click on the ” Compress My Website ” button.

hummingbird compression

Hummingbird is not the only plugin you can use to optimize your WordPress blog. You can also use the ” W3 Total Cache” or ” WP Super Cache ” plugin.

Test result

After realizing that there wasn’t much you could do to reach the score of 100 with the plugins installed, I tried to perform the same tasks again on the same site to see if I had skipped a step, but the result was still not sufficiently convincing in my opinion (at least according to the figures that I received).

Here are the results of Google Page Speed.

page-speed-google-result

To improve my score, I have to resize every image on my site so that they don’t look large. But it will take a long time and what if I need big pictures? Especially since reducing the images is not necessarily a good idea for photographers.

So, you may think that you should disable plugins to make your blog fast. It may be true in a way, but only your blog will lose functionality as well.

Is it possible to reach 100/100 on Google?

Yes and no.

The answer is “no” because the result is not always what you hope for. If you’ve done a quick Google search, you’ll find plenty of articles on how you can get a higher Google PageSpeed ​​Insights rating.

Sites that are static and have a little text, a few images and nothing else, are more apt to achieve a result of 100 on Google Page Speed.

WordPress is inherently dynamic which complicates things and makes it difficult to achieve 100/100 performance.

Sites that take a long time to display content will not have high scores. Dynamic content such as videos, accordion tabs, forms, and many active plugins will further slow down your blog.

A fresh install of WordPress with no content and the Twenty Sixteen theme installed will have a score of 71/100 for mobile and 85/100 for the desktop version. While these scores may vary slightly depending on your hosting, this illustrates the point that despite your best efforts, you won’t always get good results.

Finally

You don’t always have to give up on all the optimizations you make on your blog. Every optimization you do counts. As we told you, Google Page Speed ​​is not the benchmark. It’s just a number and if you focus on the 100/100 score, you’ll be missing out.

 

Does PageSpeed Affect My SEO?

Google speed test

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Taimur Kazmi

Taimur Kazmi is a freelance writer, professional blogger, social media, and tech enthusiast. His blog Taimurkazmi.com focuses on blog marketing for personal, professional, and business bloggers.

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